What Is Value Proposition And Why Should You Care As A Business Owner

What Is Value Proposition And Why Should You Care As A Business Owner

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What is value proposition

Your value proposition is a promised outcome of what your customer can attain once they use your product or service. It sets you apart from your competition, and it convinces your customers that they can get more value from your product than your competitors. Take a moment and imagine you as your customer; why would you want to buy your products.

Why is it important

Before we move on to writing a compelling value proposition statement, let's take a look at why it matters. Why even bother with all that nonsense.

We live in a competitive world; what you're offering is already being provided by someone else. A value proposition is what can make your visitors stay on your website, to click "learn more" or "contact us" on your website.

Value proposition is an essential factor of conversion, which is the whole point of having a website as a business, that is, to convert its visitors into customers.

How to create a compelling value proposition statement

So how do you come up with a compelling value proposition statement? There's no right or wrong way of doing it, but this is what we found to be helpful after some research.

For starters,

A good value proposition is

How to effectively use your value proposition? Well, put it anywhere your customers can see it. The best place to do that is your hero section, that section of your website your visitors see first.




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